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Pioneering the Phygital Future
The APA is leading the way in the phygital domain, addressing today’s challenges and the future integration of physical and digital worlds. We’re focused on making a significant impact on complex phygital issues. Regardless of your experience level or professional background, the APA is your go-to community. We provide a comprehensive suite of tools, cutting-edge research, top-notch events and trainings, and a vibrant community to propel your career in the phygital world forward.
Global Elite Phygital Events for Industry and Academia​
Step into the vibrant fusion of the physical and digital at the APA Summit. This annual gathering, taking place in the bustling cities of Paris and New York, unites eminent scholars, innovative researchers, and industry pioneers from all corners of the world. Our summit is a beacon of inclusivity and collaboration, serving as a bridge between the academic and professional realms. It’s a platform where fresh ideas are born and intricate challenges are tackled head-on. We champion research and business practice that amplifies human-centricity, driving positive change in the phygital realm.
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Training, Certification Programs & Consulting
Join the APA Training & Certification Programs with the Business Experience Design and Management (BXDM) Academy™. Become a Certified Phygital Professional, earn globally recognized qualifications, or access tailored in‑house training. Our learner‑focused programs—delivered by industry experts and leading academics from Ivy League and other top universities—are available online and in person in New York and Paris, and are backed by scientific research. We also offer specialized phygital consulting to help organizations drive transformation, elevate customer experience, and implement phygital strategies with measurable impact through tailored advisory support.​​​
The Phygitalers Community Membership
Welcome to APA, your exclusive gateway to the world of phygital. We are a diverse community of over 1,572 members, including professionals, researchers, educators, consultants, and students, all united by a shared passion for phygital science and practice. As the leading organization in the United States dedicated to the field of phygital, APA is at the forefront of integrating the physical and digital worlds. Our mission? To advance phygital science and business practice in a human-centric way, blending physical and digital worlds to positively transform society and enrich lives.​​​​
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About APA
APA is a vibrant community of thought leaders from academia, industry, and government, united by a shared passion for the exploration of phygital.
As the premier scientific and professional organization representing phygital in the United States, APA boasts a diverse membership of professionals, researchers, educators, consultants, and students. Our mission is to foster the growth, communication, and application of phygital science for positive business transformation. We are dedicated to a human-centric approach that prioritizes people over technology, seamlessly blending the physical and digital worlds. Our ultimate aim is to harness this synergy of knowledge to benefit phygital science, business practices, and society at large.
APA Leadership Board
Presidential Office
Robert Scalea
APA President
New York
Dr. Gerald Zaltman
Harvard Business School
APA Honorary President
Dr. Wided Batat
Founder of Phygital Science & Editor in Chief of Phygital Business Review
Dr. Morris Holbrook
Columbia University
APA Chancellor
Industry-Academia Council
Benjamin Stein
Industry Board Member
New York - USA
Janneke House
Industry Board Member
New York - USA
Dr. Svetlana De Vos
Academic Board Member
Australia
Dr. Pierre Berthon
Academic Board Member
USA
Johnny Din
Industry Board Member
New York - USA
Dr. Zhiyong Yang
Academic Board Member
USA
Jay Young
Industry Board Member
New York - USA
Dr. Kelley Anderson
Academic Board Member
USA
Natalie Mitchell
Industry Board Member
USA
APA CLUB MEMBERSHIP BENEFITS
Embrace the future of phygital transformation by joining APA. As a member, you gain access to a wealth of resources and opportunities designed to foster positive change. Your membership includes access to the Phygital Business Review (PBR), a collection of pioneering case studies, business insights, and scientific discoveries curated by experts in the field.
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As part of the APA community, you’ll have exclusive access to the research findings from the APA Summit. You’ll also receive special invitations to join fellow APA members at conferences and events. These are held at high-end venues located in the bustling business hubs of Paris in Europe and New York City in North America.
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Membership in APA connects you with the world’s leading phygital experts and researchers, opening doors to collaborative opportunities and eligibility for prestigious awards and publications. Stay at the forefront of the latest advancements, enhance your phygital expertise, and propel your career forward, all within the supportive and innovative APA community.
JOIN NOW
Embrace the extraordinary benefits of becoming a member of APA. Our community caters to a diverse range of individuals, from professionals and academics to recent business graduates kick-starting their careers, seasoned industry experts in the phygital realm, and government leaders. APA is a treasure trove of resources, brimming with opportunities and steadfast support, all designed to propel you towards your ambitions in the dynamic field of phygital science and business.
Putting the human first - for real!
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