A New
Summit Experience Format
A New Phygital Summit Experience
A first‑ever, high‑end, human‑centric phygital Summit format designed for deeper impact
After two highly successful editions in 2025 and 2026, the APA Summit 2027 introduces a brand‑new phygital format — a premium, multi‑stage experience that blends virtual depth with in‑person exclusivity in Paris. This evolution transforms the Summit from a two‑day event into a five‑month guided journey, offering unprecedented value, expert access, and publication‑driven mentorship.
5‑Month Phygital Summit Experience
Idea Generation & Drafting
Pre-summit workshops in October & November 2026 — Virtual
Two immersive virtual workshops dedicated to shaping your project from the ground up. Participants receive mentorship, early drafting support, and strategic guidance to build a strong foundation for business articles, case studies, or academic papers.
Positioning & Expert Feedback in Paris
February 25–26, 2027 — In-Person & Virtual
In an exclusive, invitation‑only setting, participants pitch their projects to editors, scholars, and industry leaders. This stage focuses on refining frameworks, strengthening arguments, and elevating publication potential while building strong connections.
Submission Preparation & Mentoring
Post-Summit Workshop. April to December 2027 — Virtual
One post‑Summit workshop to you help finalize the submission package. From April to December, participants receive ongoing mentoring and strategic guidance throughout the submission and review process.
The APA Circle of Excellence
Join Us Where World‑Class Companies and Top Universities Converge
Select Your Author-to-Publish Format
Everything you need to submit your proposal* and plan your APA Summit 2027 experience.
*All submissions to the APA Summit undergo a rigorous double‑blind peer‑review process to ensure the highest standards of scholarly integrity. This applies to abstract proposals, full academic articles, PBR (Practice‑Based Research) contributions, case studies, and conceptual or viewpoint pieces.
Format 1: Editorialship Collaboration
Design your special issue. Establish yourself as a published authority.
Executives, consultants, industry leaders, innovation strategists, scholars, para-academics
Join a prestigious editorial initiative in the Phygital Business Review, APA’s flagship publication. Collaborate with a team of authors and industry leaders to design your own special issue. As editor, you’ll shape the conversation around human-technology interaction and hybrid phygital business models.
Format 2: Entrepreneurial Case Study Spotlight
Transform your idea into a global case study
Major corporations & SMEs, entrepreneurs, founders, academics, engineers, inventors
Turn your company's innovation or your entrepreneurial journey into a case study taught to MBAs and executives worldwide. Published by top scholars and distributed through the Harvard Impact Business Database via APA & Ivey Publishing. This spotlight initiative elevates your business story into a global teaching tool.
Format 3: Academic Publication Initiative
Advance your career through publication in top leading journals.
Academics, PhD students, junior scholars, para-academics, researchers in hybrid systems
Publish in top journals. Choose chaired tracks with senior academics or open tracks for solo submissions. Build your expertise in phygital science and accelerate your academic career. Featuring current calls for papers in Business Horizons (ABS 2; ABDC-B) Phygital Business Models Special Issue and the Canadian Journal of Administrative Sciences (ABS 2; ABDC-B) Phygital Leadership Special Issue.
New Call for Papers APA Summit 2027
Submit Your Proposal for the APA Summit – Second Wave Closes October 15
We are excited to announce a Call for Papers for the APA Paris Summit 2027, in collaboration with the leading Journal of Services Marketing Quarterly. We invite submissions for a Special Issue titled: “Phygital Value Creation (PVC): Reimagining Service Marketing Models, Human-Technology Interactions, and Blended Physical-Digital Consumer Journeys”
Submission Deadline: October 15, 2026. Click Here to Submit.
Putting the human first - for real!
Submission & Enrollment Process
Submit Your Proposal
Choose your APA Summit experience and submit your proposal for the 2027 edition.
Deadline: May 15, 2026
Submissions Closed
5‑Month Phygital Experience
A hybrid virtual + in‑person experience designed to immerse you in the future of phygital transformation.
In‑Person Summit: February 25–26, 2027 — Paris, France
APA Summit Registration Fees
Choose one, two, or all three publication pathways — editorial article, case study, academic paper — all included under a single all‑access rate.
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Early Bird: $1,875 (closed on July 30, 2026)
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Regular Rate: $2,437 until September 15, 2026
Registration is officially open
Registration for the APA Summit 2027 is now open. Join the five‑month phygital experience and begin your publication‑driven journey.
The APA Summit brings together the top 4% of 1,895 proposals, representing 35 countries, 40+ leading companies, and more than 170 approved delegates each year. This fast‑rising phygital festival has become a global arena where specialization accelerates, leadership expands, and new formats are born. With a surge in cross‑sector collaboration and a growing ecosystem of 70+ A‑ranked journal and business magazine publications, the Summit stands as an exclusive stage where human‑first innovation, scholarly authority, and industry impact converge to shape the future of the phygital economy.
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Featured Publications from APA Summit Authors
Strategic Phygital Innovation & Future Value Creation
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Reimagining Phygital Human–AI Relationships for a Positive Future. Published in Journal of Macromarketing, access here.
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Designing Phygital Customer Experience Ecosystems: A New Business Model Typology. Published in Journal of Macromarketing, access here.
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Phygital Access & Ownership: A New Typology for Consumer Well‑Being. Published in Journal of Macromarketing, access here.
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The Big Five of Phygital Luxury Experience (PH‑LX): A Transformative Perspective. Published in Journal of Macromarketing, access here.
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The Phygital Education Paradigm: Blended Learning in Sport & Dance. Published in Journal of Macromarketing, access here.
Phygital Well‑Being, Human Capital & Societal Impact
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Phygital Parenting & Adolescent Risk: A Human‑Centric Lens on Digital‑Physical Behaviors. Published in Journal of Macromarketing, access here.
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AI‑Driven Phygitalization: Elevating Customer & Employee Well‑Being in Financial Services. Published in Journal of Macromarketing, access here.
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Phygital Solutions for Poverty Alleviation: Addressing the Global Polycrisis. Published in Journal of Macromarketing, access here.
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Conceptualizing Phygital Work Experience (PH‑WX): A Framework for Enhanced Employee Well‑Being. Published in Journal of Macromarketing, access here.
APA Leadership Board
Presidential Office
Robert Scalea
APA President
New York
Dr. Gerald Zaltman
Harvard Business School
APA Honorary President
Dr. Wided Batat
Founder of Phygital Science & Editor in Chief of Phygital Business Review
Dr. Morris Holbrook
Columbia University
APA Chancellor
Industry-Academia Council
Benjamin Stein
Industry Board Member
New York - USA
Janneke House
Industry Board Member
New York - USA
Dr. Svetlana De Vos
Academic Board Member
Australia
Dr. Pierre Berthon
Academic Board Member
USA
Johnny Din
Industry Board Member
New York - USA
Dr. Zhiyong Yang
Academic Board Member
USA
Jay Young
Industry Board Member
New York - USA
Dr. Kelley Anderson
Academic Board Member
USA
Natalie Mitchell
Industry Board Member
USA
APA Summit Overview
Submission Process
Select your preferred APA Summit publishing experience: Editorial, Case Study Spotlight, or the Academic Publication track. Choose your pathway and submit your proposal to be featured in the 2027 edition.
Deadline: May 15, 2026
Submissions Closed
Registration Ticket
Join the 5‑Month Phygital Summit Experience. Author-to-Publish phygital experience through a hybrid virtual + in‑person program.
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Early Bird: $1,875 (closed on July 30, 2026)
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Regular Rate: $2,437 until September 15, 2026
Hotel Booking
Stay in the heart of Paris at a premium hotel located in Place du Trocadéro, overlooking the Eiffel Tower in the prestigious 16th arrondissement — just a 10‑minute walk from the summit venue.
Exclusive APA Summit Hotel Rate. Coming Soon.
Empowering Your Phygital Journey
APA, your guide in the phygital realm, tackles today’s challenges and future integrations of the physical and digital worlds. We’re committed to making a significant impact on complex phygital issues. No matter your background or experience, APA is your resource hub, offering a wide range of tools, advanced research, quality training, outstanding high-end events, and a thriving community to boost your phygital career.
American Phygital Association Mission
APA is a unique hub for the phygital community, with members from various sectors across the globe united by phygital exploration. As a leading organization in the U.S., APA promotes phygital science growth and application. We aim to integrate physical and digital worlds for enhanced innovation and societal benefit.
APA Training & Certification Programs
The APA Training & Certification Programs, in alliance with BXDM Academy™, offer globally recognized qualifications and tailored training. The programs are results-oriented and scientifically backed.
Phygitaler Community Membership
APA is a leading organization in the phygital field, with a diverse community of over 1,572 members. We’re dedicated to integrating physical and digital worlds in a human-centric way to positively impact society and enhance creativity and innovation.
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